All great practices need the correct guidance of scientific theory. Propaganda of ideological and cultural work is related to the future and destiny of the Party, the long-term stability of the country, and the national cohesion and centripetal force. We must take scientific theory as the guidance, strengthen theoretical thinking, sum up and make good use of the Party’s ideological and theoretical achievements on cultural construction in the new era, and better guide the propaganda of ideological and cultural work in the new era and process.

　　Recently, General Secretary of the Supreme Leader made important instructions on propaganda and ideological and cultural work. From the overall situation and strategic height, General Secretary of the Supreme Leader fully affirmed the historic achievements made in propaganda and ideological and cultural undertakings since the 18th CPC National Congress, profoundly expounded the important position and role of propaganda and ideological and cultural work, and put forward clear requirements for comprehensively implementing the spirit of the 20th Party Congress, shouldering new cultural missions and doing a good job in propaganda and ideological and cultural work in the new era and new journey. The important instructions of the Supreme Leader General Secretary are strategic, incisive and profound, with strong political, ideological and guiding nature, which points out the direction for further propaganda and ideological and cultural work.

　　On October 7th and 8th, the National Conference on Propaganda and Ideological and Cultural Work was held in Beijing. This is an important meeting decided by the CPC Central Committee. The most important achievement of this meeting is to formally put forward and systematically expound the cultural thought of the supreme leader, which is of milestone significance in the history of the development of the party’s propaganda and ideological and cultural undertakings.

　　Culture makes the country prosperous and the nation strong. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has placed propaganda and ideological and cultural work in an important position in governing the country, made a series of major decisions and arrangements for propaganda and ideological and cultural work, and promoted a global and fundamental change in the ideological field. In the new era, the Party’s innovative theory has been deeply rooted in people’s hearts, the socialist core values have been widely spread, the creative transformation and innovative development of Chinese excellent traditional culture have been continuously promoted, cultural undertakings and cultural industries have become increasingly prosperous, and the network ecology has continued to improve. The cultural self-confidence of the whole party and people of all ethnic groups in China has been significantly enhanced, and their mental outlook has become more energetic, with a stronger sense of historical consciousness and initiative. They are writing the great history of China’s development in the new era with confidence. Since the 18th National Congress of the Communist Party of China, the historic achievements in propaganda, ideological and cultural work lie in the fact that the General Secretary of the Supreme Leader is at the helm and the scientific guidance of Socialism with Chinese characteristics Thought in the new era of the Supreme Leader.

　　Holding up the flag, planning the layout of the articles, cleaning up the roots, keeping the integrity and innovating, the General Secretary of the Supreme Leader accurately grasped the trend of ideological and cultural interaction around the world and profound changes in China’s social ideas and concepts, and put forward a series of new ideas, new viewpoints and new conclusions. Since the new era, the intensive meetings held by the CPC Central Committee, the comprehensive decisions made and the rich, systematic and profound exposition made by the Supreme Leader General Secretary are rare in the history of the Party. General Secretary of the Supreme Leader attended the National Conference on Propaganda and Ideological Work twice, presided over and delivered a series of important speeches on literary and artistic work, the Party’s news and public opinion work, network security and informatization work, philosophy and social science work, ideological and political work in colleges and universities, and cultural inheritance and development, and presided over the The Politburo Standing Committee (PSC) Conference for many times, and Politburo meeting of the Chinese Communist Party deliberated and adopted a series of plans and programs on the reform and development of propaganda and ideological work. Investigate various cultural heritage and development projects in various places, put forward a series of requirements, and expound a series of China’s position and China’s plan on global culture, civilization development and exchange and mutual learning on several major international occasions. At the National Conference on Propaganda and Ideological Work in August 2018, the General Secretary of the Supreme Leader highly summarized our party’s regular understanding of propaganda and ideological work with "nine adherences"; At the symposium on cultural inheritance and development in June this year, the "fourteen stresses" in cultural construction were clarified, and the party’s cultural leadership and profound understanding were clearly put forward."two combinations", taking on new cultural missions and other major innovative ideas, put forward the important task of building the modern civilization of the Chinese nation; The important instructions of the Supreme Leader General Secretary put forward the requirements of "seven efforts" for propaganda and ideological and cultural work. General Secretary Supreme Leader’s new ideas, new ideas and new judgments on cultural construction in the new era are rich in connotation and profound in exposition. They are the theoretical summary of the practical experience of the Party’s cultural construction in the new era, enrich and develop Marxist cultural theory, constitute the cultural chapter of Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and form the cultural thought of Supreme Leader.

　　The supreme leader’s cultural thought not only has the innovation and breakthrough in cultural theory, but also has the deployment requirements of cultural work layout. It is clear about the road map and task book of cultural construction in the new era, which indicates that our party’s understanding of the law of cultural construction in Socialism with Chinese characteristics has reached a new height, indicating that our party’s historical self-confidence and cultural self-confidence have reached a new height, and it has shown great power in China’s socialist cultural construction, in order to publicize ideological and cultural work and undertake the new era and new journey. The cultural thought of the supreme leader is an open and continuous ideological system, which will be enriched and developed with the deepening of practice.

　　Every step forward in the party’s theoretical innovation, the theoretical armed forces will follow. We should seriously study and understand the cultural thought of the supreme leader, profoundly grasp the great significance, rich connotation and practical requirements of the cultural thought of the supreme leader, persist in applying what we have learned, and achieve the unity of learning, thinking and practice. We should continue to strengthen the study, research and interpretation of the cultural thoughts of the supreme leader, and consciously implement them in all aspects and the whole process of propaganda and ideological and cultural work. We should thoroughly implement the cultural thought of the Supreme Leader, comprehensively implement the strategic plan of the 20th Party Congress on cultural construction, focus on the primary political task of arming the whole Party and educating the people with the Party’s innovative theory, focus on the new cultural mission of continuing to promote cultural prosperity, building a cultural power and building a modern civilization of the Chinese nation at a new historical starting point, earnestly enhance the sense of responsibility and mission of doing a good job in propaganda and ideological and cultural work in the new era and new journey, and promote the effectiveness of all work, so as to provide strong ideas for building a socialist modern country and comprehensively promoting the great rejuvenation of the Chinese nation.

　　Propaganda of ideological and cultural work is an extremely important work. In the new era and new journey, the world’s unprecedented great changes have accelerated its evolution, the great rejuvenation of the Chinese nation has entered a critical period, strategic opportunities and risk challenges coexist, and the propaganda and ideological and cultural work is facing a new situation and new tasks, and it is necessary to have a new atmosphere and new actions. Let’s unite more closely around the CPC Central Committee with the Supreme Leader as the core, adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, fully implement the spirit of the 20th Party Congress, thoroughly study and implement the cultural thought of the Supreme Leader, deeply understand the decisive significance of the "two establishment", strengthen the "four consciousnesses", strengthen the "four self-confidences" and achieve the "two maintenance", better shoulder the new cultural mission, and constantly open up a new situation in propaganda and ideological and cultural work in the new era.

　　Beijing, Nov. 20 (Reporter Li Jinlei) Near the end of the year, social security has ushered in some new adjustments and changes, which are related to you. Let’s take a look.

　　Poor and seriously ill patients due to illness are included in the scope of assistance.

　　Recently, the General Office of the State Council issued the Opinions on Improving the Medical Insurance and Assistance System for Serious and Serious Diseases, which clearly and scientifically defined the scope of medical assistance. The recipients of assistance not only cover low-income people such as subsistence allowances, destitute people, members of marginal families with subsistence allowances, and people who are prone to return to poverty in rural areas, but also include seriously ill patients who are poor due to illness in the scope of assistance, so as to enhance the fairness and accessibility of assistance.

　　The opinions are clear. For those who do not meet the requirements of subsistence allowances, poor people’s assistance or subsistence allowances for marginal families, butSeriously ill patients who have serious difficulties in their basic family life due to high medical expenses (hereinafter referred to as poor and seriously ill patients due to illness) shall be given some assistance according to the actual situation.

　　Among them, the medical expenses that meet the requirements of the minimum living standard and the extremely poor personnel can be rescued at a rate of not less than 70%, and the proportion of other relief objects is slightly lower than that of the minimum living standard in principle. The proportion of specific assistance should be determined appropriately to prevent the tendency of pan-welfare.

　　Adjustment of upper and lower limits of social security payment base

　　Recently, Anhui, Chongqing, Ningxia, Tianjin and other places have released the upper and lower limits of the social security payment base in 2021.

　　Among them, Anhui has made it clear that the lower limit of social insurance payment base in 2021 is 3429.11 yuan, and the upper limit is 17925.42 yuan. Chongqing has made it clear that the upper limit of the social security payment base in 2021 is 18,495 yuan and the lower limit is 3,699 yuan. Ningxia has determined that in 2021, the lower limit of individual contribution base of social insurance is 3,512 yuan, and the upper limit is 18,330 yuan.

　　Under normal circumstances, when employees participate in social security, the payment base cannot be lower than the lower limit or higher than the upper limit. Therefore, after the release of the new upper and lower limits of the social security contribution base, the minimum and maximum contributions of employee social security will also change. With the increase of the lower limit of social security contributions, individual contributions will also rise, but future pension benefits will also rise.

　　The base of pension calculation and payment in 2021 was announced.

　　Recently, Shandong, Jiangxi, Tianjin, Shaanxi and other provinces have successively announced the pension calculation base for 2021.

　　Among them, the monthly basic pension base of endowment insurance for institutions and institutions in Shandong in 2021 and the basic pension of enterprise endowment insurance in 15 cities except Heze City is implemented according to 6893 yuan. In 2021, the base for calculating and issuing pensions in Jiangxi is 6306 yuan, in Tianjin it is 8324 yuan, and in Shaanxi it is 6914 yuan.

　　After the publication of the 2021 annual pension calculation base, for some retirees in 2021, their pensions will be re-approved according to the new base, and the difference will be made up.

　　Raise the basic pension for urban and rural residents in many places

　　The Ministry of Human Resources and Social Security revealed at the press conference in the third quarter of 2021 in October that 16 provinces raised the provincial basic pension for urban and rural residents’ endowment insurance, exceeding last year.

　　This adjustment has benefited 72.09 million urban and rural elderly people in Shanghai, Beijing, Xizang, Zhejiang, Jiangsu, Guangxi, Inner Mongolia, Ningxia, Xinjiang (including Xinjiang Production and Construction Corps), Jiangxi, Gansu, Jilin, Shandong, Hubei, Anhui and Hainan.

　　Since November, some areas have raised the basic pension for urban and rural residents. Among them, the basic pension for urban and rural residents in Zhuhai, Guangdong Province has been raised from 460 yuan to 490 yuan per person per month.

　　Electronic social security cards can be applied for simultaneously.

　　Recently, people’s social departments in many places issued an announcement on the simultaneous application of electronic social security cards, clarifying that the third-generation social security cards applied for or replaced after January 1, 2021 will be generated by the national social security card service platform and issued to the synchronous application channel, and the electronic social security cards can be directly used with my consent.

　　According to data from the Ministry of Human Resources and Social Security,The number of social security card holders nationwide reached 1.347 billion, and the number of electronic social security card holders was 390 million.As the online form of the entity social security card, the electronic social security card has a one-to-one correspondence with the entity card, which is the only mapping, and is an effective voucher for the online application of the social security card. For example, if you forget to bring your physical social security card when you go to see a doctor, you can show your electronic social security card.

　　In addition, according to the arrangement, before the end of 2021, inter-provincial services such as social security card application, activation, replacement and temporary loss reporting will be realized. This means that it will be more convenient to apply for social security cards. (End)

Hebei News Network (Reporter Cao Zhi) learned from the Hebei Provincial Department of Transportation that Hebei Province will cancel 46 expressway toll stations this year, including 44 provincial toll stations and 19 expressway toll stations between Beijing, Tianjin and Hebei.

Highway toll stations at the junction with Beijing are G4 Beijing-Hong Kong-Macao Expressway Hebei Main Line Toll Station, G6 Beijing-Tibet Expressway Beijing-Hebei Boundary Toll Station, G3 Beijing-Taiwan Expressway Beijing-Hebei Boundary Toll Station, G95 Capital Area Ring Expressway Guangyang Main Line Toll Station, G1 Jingha Expressway Xianghe Main Line Toll Station, G45 Daguang Expressway Beijing-Hebei Boundary Gu ‘an Main Line Toll Station, G45 Daguang Expressway Jinshanling Toll Station, G5 Beijing-Kunming Expressway Laishui Main Line Toll Station and G7 Jingxin Expressway.

The expressway toll stations at the junction with Tianjin are G18 Rongwu Expressway Jinji Main Line Toll Station, G0111 Qinbin Expressway Jianhe Main Line Toll Station, S3500 Tanglang Expressway Fengnan Main Line Toll Station, G25 Changshen Expressway Fengnan Main Line Toll Station, G3600 Beijing-Shanghai Jingtai Expressway Connecting Line Jinjijie Langfang Main Line Toll Station, G2 Beijing-Shanghai Expressway Qingxian Main Line Toll Station, G0111 Qinbin Expressway Jinji Main Line Toll Station, There are 10 toll stations, such as the Jialing main line toll station in the section of Beijing-Qin Expressway, the Yutian main line toll station in Jinjijie of Beijing-Qin Expressway, and the Huanghua North main line toll station in G0121 Rongwu Expressway.

The toll stations at the junction with Liaoning are the Shanhaiguan main toll station of G1 Jingha Expressway and the Jilin-Liaoning main toll station of G25 Changshen Expressway.

The toll stations at the junction with Inner Mongolia are the Maojingba main toll station of G45 Daguang Expressway, the Dongyang River main toll station of G6 Beijing-Tibet Expressway and the Jiuliancheng Scenic Resort main toll station of G1013 Haizhang Expressway.

The toll stations at the junction with Shanxi are Jingxing West Toll Station of G20 Qingyin Expressway, Jinjijie Main Toll Station of G1812 Cangyu Expressway, Jinjijie Main Toll Station of S56 Xuanda Expressway, Jinjijie Main Toll Station of G2516 Donglu Expressway, Shexian Main Toll Station of G22 Qinglan Expressway, Laiyuan Main Toll Station of G18 Rongwu Expressway, Jingxing North Main Toll Station of Jinjijie of G5 Jingkun Expressway, and

The toll stations at the junction with Shandong are S33 Jingde Expressway Old Town Main Line Toll Station, G2516 Donglu Expressway Jilujie Toll Station, G20 Qingyin Expressway Qinghe Main Line Toll Station, G3 Jingtai Expressway Wuqiao Main Line Toll Station, S34 Dexi Expressway Jingzhou Main Line Toll Station, S78 Hanguan Expressway Jilujie Main Line Toll Station, G2 Beijing-Shanghai Expressway Yanshan Main Line Toll Station, G18 Rongwu Expressway Haixing Main Line Toll Station, G0111 Qinbin Expressway Harbour Main Line Toll Station, G20.

The toll stations at the junction with Henan are the Linzhang main toll station of G4 Beijing-Hong Kong-Macao Expressway and the Daming toll station of G45 Daguang Expressway.

The toll stations cancelled in the province are G25 Changshen Expressway Chengtangjie Temporary Main Line Station and S52 Chengqin Expressway Chengqinjie Temporary Main Line Toll Station.

According to the relevant arrangements, before the end of October, Hebei Province will complete the upgrading of the software and hardware of the toll collection system, the construction of related facilities, the adjustment and revision of toll collection policies and charging methods. Before the end of December, the system debugging test with the Ministry of Transport and the construction of non-stop weighing detection facilities at the entrance of the expressway will be completed, which meets the conditions for canceling the provincial toll station of the expressway. On January 1, 2020, Hebei Province will realize the provincial boundary non-stop charging.

Small and medium-sized businesses "promotion fatigue"

Author/IT Times reporter Shen Yibin

Editor/Hao Junhui Sun Yan

Double 11 in 2024 came earlier than before.

At 8: 00 pm on October 14th, Taobao, Tmall, JD.COM and other e-commerce platforms started this year’s double 11 event, about 10 days earlier than last year.

This year, the eyes of various platforms are more focused on merchants. Taotian Group said that this time, double 11 will provide businesses with a more certain business environment on the premise of ensuring adequate supply of low-priced and good goods and consumer experience; JD.COM also said that it is necessary to make brand businesses sell well, grow and earn money. In addition to the "tens of billions of subsidies", Pinduoduo has offered "tens of billions of relief" to businesses.

Judging from the record on the first day of launch, the head brand took the lead, and the sales of home appliances and beauty brands such as Haier, Midea, Little Swan, L ‘Oreal and Xiulike rose sharply, exceeding 100 million.

However, for some small and medium-sized businesses, the frequent promotion frequency of major platforms this year has made them feel a little "aesthetic fatigue" towards double 11. A number of small and medium-sized businesses told the IT Times reporter that from the data on the night of the event, there was not much increase than before, and the effect of this "longest in history" double 11 remains to be tested.

This year, double 11 "belongs" to businesses.

On October 14th, the "longest in history" double 11 was fully launched.

Compared with last year, this year’s low-price war in double 11 is a little lighter, and common propaganda words such as "the cheapest" and "the lowest price in the whole network" have disappeared. Interconnection has become a hot word this year: Taobao can place orders directly on WeChat, and Jingdong Logistics can be used for delivery and return. Meituan Takeout and Meituan Hotel officially settled in Alipay applet; Merchants have become "fragrant cakes" again, especially Taobao, which has launched a series of measures to "reduce the burden" for merchants.

The first optimization is "refund only". At the end of last year, Taobao launched the "Refund Only", but it was constantly adjusted due to the carnival of the Wool Party. After eight months of implementation, Taobao revised the "Refund Only" rule, so that merchants with an experience score greater than or equal to 4.8 can negotiate on their own, and the platform does not interfere with the received refunds. At the same time, Taobao launched the "Refund Only" recognition model. Up to now, it has intercepted more than 400,000 unreasonable "Refund Only" orders on average every day.

At the same time, Taobao launched an upgraded version of "Return Treasure" for freight insurance, aiming at reducing the return cost for merchants. According to Taobao’s calculation, during the period of double 11, "returning treasure" can bring up to 58% cost reduction for some businesses. In addition, for all Taobao live broadcast merchants, Taobao will also reduce the one-year live broadcast technical service fee.

These measures made Lin Yun (pseudonym) feel a lot easier. Lin Yun (pseudonym) is an e-commerce boss who works as a body-building sportswear in Tmall International. Every year, double 11 participates. "We belong to Tmall International, and the freight insurance rate for returning goods is generally 1%~3% of the price of goods. The cost of overall freight insurance generally accounts for 3%~5% of sales."

This year, the platform will no longer charge freight insurance. For Lin Yun, where the return rate and the risk rate are not high, this part of the cost is a proper profit.

However, Lin Yun hasn’t felt the dividend of interconnection for the time being. The target customers of sportswear he runs are basically young people and middle class, while the groups that Taobao "lacks" in WeChat are more elderly people and sinking people who only use WeChat and WeChat to pay, which is more beneficial to businesses covered by Pinduoduo.

Or because of this, Pinduoduo, which has always been "partial" to consumers, has also increased its preferential treatment for businesses on the Double Eleven this year. The "10 billion reduction and exemption" plan will reduce the promotion service fee, technical service fee and deposit of high-quality merchants in the coming year. In addition, Pinduoduo also exempted the transfer fee for logistics in remote areas, and the technical fee for all orders after use was reduced from 1% to 0.6%, and the store deposit was also reduced from 1000 yuan to 500 yuan.

Some businesses can’t afford "the longest in history"

Besides connectivity, "the longest in history" is also one of the most important labels in double 11 this year.

Simply combing, at 10: 00 a.m. on October 14th, Vipshop will take the lead in "off-peak" sales. On that night, Taobao and JD.COM launched the double 11 Promotion simultaneously. As early as October 8, Pinduoduo took the lead in announcing the opening of double 11 activities; On the same day, Tik Tok also announced that it would enter the pre-sale promotion (pre-sale), while Aauto Quicker e-commerce launched the pre-sale promotion on October 10th.

Changing the promotion season from week to month, and then to longer, means that platform merchants spend more and more time participating in activities, and the price should be kept low for a long time, which makes some small and medium-sized businesses a bit unbearable.

Zhu Ling (a pseudonym), a Shanghai e-commerce boss who makes high-priced clothes, gave up this year’s double 11. She told the IT Times reporter that although the platform released many preferential policies this year, it still benefited big businesses. "We are engaged in clothing, and September to November is the peak season. If we don’t participate in double 11, we won’t be anxious about traffic. On the contrary, we won’t cause sales pressure because of activities."

What makes her a little tired is that the effect of "the longest 618 in history" in the first half of the year is not ideal. This year’s "618 Promotion", also known as "the longest in history", has been going on for nearly a month since it was launched on May 20th. Although Zhu Ling’s store participated in the activity, although the traffic increased, the return rate also increased, and the overall sales volume was even less than that in a normal month. In addition, endless returns and after-sales made her stores in short supply even more stressed.

Lin Yun still participated in this year’s double 11, and the activity strategy is that all commodities can be fully reduced, and individual commodities participate in the pre-sale. However, the first day of Tmall’s booming data has nothing to do with him.

According to the data of Tmall platform, in the first 30 minutes after the sale at 8: 00 pm on October 14th, 20 brands of Tmall beauty brand exceeded 100 million yuan, and 8 single products exceeded 100 million yuan. The turnover of 42 brands including Xiaomi, vivo, DJI and Fuji doubled compared with the first day of pre-sale last year. However, although the store traffic in Lin Yun has increased a lot, there is little difference from the pre-sale volume in peacetime, and most buyers just look at it.

"Tmall International has promotional activities almost every month, and daily sales and activities have consumed a lot of users’ purchasing power. Moreover, the previous strategy of raising prices by SKU and then lowering prices to participate in activities is no longer feasible, but there is no traffic and no profit without lowering prices." Lin Yun is quite annoyed.

"The double 11 cycle is best shortened to 7 to 10 days." A month-long promotion means that stores in Lin Yun should keep their prices low for a whole month. If there is not enough sales, Lin Yun is worried that the overall profit of the stores will drop.

Reporter’s observation: although the "lowest price" is not seen, it has become a dark battle.

Although the "lowest price" disappeared in the whole network this year, all e-commerce platforms have tried their best to attract businesses and attract consumers, but in any case, price is still the most effective weapon.

In their respective non-dominant projects, Taotian and JD.COM are fighting each other.

This year, the number of commodities participating in JD.COM’s 10 billion subsidy has increased fourfold, especially "non-dominant" commodities such as clothing and beauty cosmetics, and many international brands such as Saint Laurent, Balenciaga and MONCLER have settled in JD.COM. In terms of clothing, JD.COM offers 50% discount coupons for clothing, and enjoys full 300 yuan minus 50 yuan when shopping across stores.

Taotian, on the other advantageous projects in JD.COM, such as 3C and household appliances, issued a number of stall concessions, such as "3C Digital Voucher" with 980 yuan minus 100 yuan, "Home Appliances Premium Voucher" with 2980 yuan minus 300 yuan, and "Home Appliances Premium Voucher" with 5980 yuan minus 600 yuan.

In the most important channel of low-priced products-factory direct sales, both sides also compete for "good quality and low price". A week before the opening of double 11, Taobao launched the "Amoy Select" column, which was built into the App in the form of a self-operated flagship store. Its positioning was to provide a dedicated traffic window for cost-effective sources, and the presentation form and target users of the page were similar to those of Amoy Factory.

JD.COM has launched a "factory goods subsidy of 10 billion yuan", which not only has the support of merchants’ flow and price subsidies, but also the number of goods in the 9.9 package channel in factory goods logistics has increased by two times compared with that in double 11 last year. In addition, JD.COM announced that it will recruit at least 10,000 purchasing and marketing personnel in the next three years, and bring back more cheap and high-quality products.

The live broadcast is also an important channel for price competition of e-commerce platforms. Taotian’s strategy is still to rely on Li Jiaqi, Luo Yonghao and other head anchors. When you turn on Taobao Live, you will find that the words "Red Packet Rain" will appear in the upper right corner of many live broadcast rooms, ranging from 10,000 yuan to 100 million yuan. Li Jiaqi Live Room only distributed 500 million yuan red envelopes on the first day after the launch of double 11 from 14th to 15th.

JD.COM, which has no big live broadcast, seems to be "infatuated" with the digital people live broadcast track. During double 11, the digital people created by JD.COM will be open to brand merchants for free. The most explosive thing is that the "JD.COM Purchasing and Selling Staff" who played a public contest with Li Jiaqi played again, and the JD.COM supermarket purchasing and selling live room announced that it would broadcast live simultaneously with Li Jiaqi, and then offered a 10% discount on the price of the Li Jiaqi live room.

Zhuang Shuai, founder of Bailian Consulting, believes that the "price war" of e-commerce platforms is indeed continuing. However, in the long run, major e-commerce platforms will re-examine the differences in category advantages, experience and services, and increase investment with emphasis to form differentiated competitive advantages beyond price.

Typesetting/Ji Jiaying

Photo/Taobao JD.COM Oriental IC

Source/IT Times WeChat official account vittimes

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　　Li Youbin, Li Xiaoran and ZhangFeng yi starred in 45 episodes of the TV series "The Name of the Law" with the theme of the rule of law, which landed in the prime file of Beijing Satellite TV on the evening of April 14th. This drama is the first TV series in China that reflects the rehabilitation of wrongs and wrongs, and is adapted from a real case.

　　subject matter

　　"The Name of Cause" originated from a real case.

　　The theme of "rule of law" has always been a "rich mine" that needs to be developed urgently in the film and television industry. It was originally said that such a theme was a "desert forbidden area", but Zhao Dongling, a national first-class screenwriter, and directors Shen Yan and Liu Haibo "gnawed" this hard bone together. The Name of the Cause of Law is just such an excellent work based on real cases, focusing on restoring social truth and humanity.

　　"The Name of the Law" tells the story of Li Youbin’s criminal police officer "Ge Dajie", whose friend died in the line of duty while chasing the suspect, and was "angry" and "wrong", which indirectly led to unjust, false and wrong cases. However, due to the imperfection of the judicial system at that time, the prosecutor played by ZhangFeng yi had to compromise the reality even if he had doubts. After many years, the new generation prosecutor "Zou Tong" played by Li Xiaoran worked together with the lawyer, and the grievances of many years were finally settled.

　　The drama interweaves the changes of the times and the love of children in a thrilling plot. The plot is from shallow to deep, which is shocking and fully shows the progress and development of Socialism with Chinese characteristics’s legal system.

　　topic

　　Pay more attention to the impact on "victims"

　　The contradiction between "love" and "law" is an eternal topic. "Everyone will make mistakes, and everyone has something unknown ‘ Secret ’ 。” Zhao Dongling said, "I am more concerned about the ‘ Emotion ’ With ‘ Life ’ , especially ‘ Victim ’ One party. "

　　At the time of fairness and justice, when the wrongs are settled, even if the legal correction has been completed, the torture of everyone’s conscience, mind and spirit has just begun. Ge Dajie, who was "misjudged" because he was carried away by anger, Xu Zimeng, who was crowned as "the son of a murderer" since childhood, or Xu Zhiyi, who was imprisoned for several years and "acquitted", were not "wrong", but their lives were completely subverted. This is also the most vivid and delicate part of Zhao Dongling’s works. "Some injuries can never be cured. A unjust, false and wrong case affects not only one person, but also changes the fate of generations."

　　figure

　　Zhao Dongling: Law is my natural interest.

　　Zhao Dongling has been working for nearly 30 years, and has created many well-known film and television masterpieces. Among them, Defending Passion, On the Way to School, China Land, Red Sorghum and other works have won the Best Screenplay Award in China Watch Award, Flying Award, Golden Rooster Award, Magnolia Award and other awards. In fact, Zhao Dongling is also inextricably linked with "law". No matter her works "Fox Hunting" and "Cold Case" or many proposals put forward as deputies to the National People’s Congress, they are all around "law".

　　The name of the law is Zhao Dongling’s favorite and painstaking work in recent years. "Law is my natural interest." She bluntly said, "I can’t stop this love, it is like a brother to me." As long as the subject matter related to "law" is concerned, Zhao Dongling will have a boiling passion, willing to immerse himself in creation at any cost, and will explore and try whenever there is an opportunity. Zhao Dongling also pointed out that at present, some works related to the theme of law and rule of law in the market lack "rationality". She bluntly said, "If you really want to write this kind of theme well, you must make great efforts to study and learn relevant legal knowledge."

　　Due to the particularity of the subject matter, the whole team has taken great pains to keep the political correctness and ensure the authenticity and rigor of the script when creating the book.

　　At the beginning of writing the script, in order to better grasp the legal details, Zhao Dongling went deep into the judicial organs to learn about the internal settings and workflow. "The procuratorate will check and guide my writing work at all levels." She said, "The changes I got at that time were as many as a few pages, and I memorized them all." Whenever she has free time, she will study hard and never "let go" of any laws and regulations. All the "crimes" and "treatments" in The Name of the Cause of Law have corresponding provisions in the Criminal Law and the Criminal Procedure Law. "Our laws are constantly improving, and the script will always be updated with the laws and regulations," Zhao Dongling said with a smile. "I am also ‘ Half a legal person ’ Yes. "

　　Not deliberately discrediting or praising.

　　Restore the truth through truth.

　　In-depth research and experience in the early stage also inspired Zhao Dongling. "There is no unjust, false and wrong case that someone deliberately did or planted." She pointed out that the proportion of misjudged cases is decreasing year by year, and "the judicial system of the country is gradually improving." Therefore, in The Name of the Cause of Law, Zhao Dongling did not deliberately "smear" or "praise": "A complete ‘ The wicked ’ May cause ‘ Everyone crusades ’ 。” However, she expressed the hope to restore the truth through truth. "Human nature is good, and I don’t want to win applause by grandstanding." For Zhao Dongling, life itself is a "three-dimensional", full of conflict and full of beauty. "How to show this ‘ Contradiction ’ Is the most critical, through ‘ No bottom line ’ It is not realism to exaggerate the evil of human nature or to create false happiness and harmony. "

　　"The Name of the Law" is the most difficult script of Zhao Dongling’s scriptwriting career. The outline of the story has been repeatedly changed for fourteen drafts, and it took her a year to complete the whole script, which is called "Aauto Quicker" in the scriptwriting industry. When writing the first six drafts, I broke my train of thought and felt "struggling" and didn’t know how to continue to finish. That time was "gray" for Zhao Dongling.

　　Zhao Dongling said frankly: "I once doubted myself and even felt desperate. But in the end, everyone’s affirmation of the story gave me great encouragement. " It is not only a difficulty in the creation of the script, but also the work is faced with layers of checks in the process of review, and the news has been broadcast several times, but it has not been realized. It was difficult for her to calm down her excitement when she learned that The Name of the Cause of Law was finally booked on Beijing Satellite TV. "The waiting process is too long for me, and this tormented mood can’t be compared with the pain of creation."

　　This group/reporter Yang Wenjie

　　Overall planning/full estate