Twelve years, three generations of evolution and 1.7 million users have made people fall in love with ＂Made in China＂

Hualong News (Qi Che) On April 18th, Changan Yidong ushered in the 1.7 millionth production car off the assembly line. As the leader of the "national sedan" in China car market, Changan Yidong has been evolving since it was first launched in March 2012. After three generations of development, it has accumulated a good user reputation; In other words, in the past 12 years, the average monthly sales of Changan Yidong exceeded 11,000 vehicles.

The history of China brand cars can be regarded as a miniature of the development history of China automobile industry.

Looking back, in 2012, the top 10 car sales list was almost firmly occupied by joint venture models, and few models of China brand appeared on the list. Break it! Need strength. In 2024, China cars have entered the hinterland of joint venture brands, competing with them, and at the same time, they have achieved quite eye-catching sales results. There is no love for no reason, and there is no success for no reason. The 12-year long layout, to a certain extent, represents the earth-shaking changes in the automobile market between the Year of the Loong and China.

Twelve years of Yidong Road, a road to the growth of China cars.

In March of this year, Yidong officially ushered in the "Twelfth Birthday".

In the field of family cars, Changan Yidong has been deeply cultivated for 12 years, which can be said to be an "evergreen tree of family cars". It is not only a witness to the rise of China automobile brands, but also a participant. Let me talk about a little knowledge first. It is also one of the few domestic models that can continue to evolve to the third generation. From the first generation of products to the next generation of products, Changan Yidong always has better performance than its peers.

At the Frankfurt Motor Show in 2011, Changan Automobile made a high-profile world premiere of a brand-new strategic model, and announced its Chinese and English name-EADO Yidong, which was the first time that Yidong stood in the center of the world automobile stage! In fact, Yidong itself is a product with global genes, and its vehicle shape is designed by Changan Automobile’s European Design Center in Italy. Therefore, after the first generation of Yidong was listed in Hangzhou Grand Theatre on March 27th, 2012, it became an instant hit!

In the first year, Changan Yidong won the first prize of China Automobile Industry Association’s scientific and technological progress and the honor of "C-NCAP’s new five-star safety". In the China automobile market ten years ago, it was still a joint venture brand, and Yidong ranked first in the market segment for 27 consecutive months. In 2016, without the accumulation of CRC race data, Chang ‘an Yidong Team won the first stop in Group S2 in China Rally Championship, the largest and highest-level car race in China, with a retirement rate of 66.2%. At this point, the name of Chang’ an Yidong began to become a household name!

Six years later, in 2018, Changan Yidong ushered in the first replacement, which not only used the family-style big mouth design, but also further improved its product strength, especially its technical strength. For safety, Yidong never compromises; One of the most obvious cases is that the braking distance of the second generation Yidong is only 35.6 meters. This achievement also declares that Changan vehicles can compete with the top luxury brands in the world in the field of smooth braking. In 2019, the second generation Yidong won the C-NCAP five-star safety evaluation.

By the end of 2019, Yidong has launched a new "PLUS", a new generation of high-efficiency power combination of Blue Whale, a smart and luxurious driving cabin, and a handsome sports model … The industry once again saw the amazing strength of Yidong car system after its evolution in the car field. At the CTCC in 2021, Yidong PLUS Blue Whale won the drivers’ cup and manufacturers’ cup in the first battle, and created the fastest lap in this field with excellent results; In the same year, Yidong won the first place in China Automobile Customer Satisfaction Assessment (CACSI) for its own brand cars.

Since then, the 2022 Yidong PLUS has once again pushed the product strength and cost performance of the vehicle to a new height. In addition to the innovation in the power system, great changes have been made in the cockpit vision and human-computer interaction system. The fashionable and popular dual-screen instruments, including the multimedia car system, are embedded with voice recognition and 5G network to support multi-APPlication of network app. Changan Yidong has become a mobile life carrier, which is both practical and playable, and has improved the configuration level of "National Car".

In March, 2024, based on the 40th anniversary of Changan’s car-building, the third generation of Yidong inherited the reputation of 1.7 million users, and it has a number of advantages in the same level, including the leading oversized body size, the unique oversized panoramic sunroof, the leading large-size "double smart big screen", the leading super power combination, the leading "all-around" design language, etc., and the hidden door handle, 540 high-definition panoramic image, and inductive tail. Of course, the most interesting thing is the leading AI Super Brain Xiao An at the same level. On the basis of the original voice assistant, it deeply integrates the powerful understanding ability and knowledge question-and-answer ability of the big model; It can be said that the third generation of Yidong is the first time to popularize AI intelligence to the "family car".

In the past twelve years, Chang ‘an Yidong has constantly refreshed itself and kept pace with the times. It is also through this relentless struggle that Changan Yidong can continuously meet or even exceed consumers’ expectations in the highly competitive car market, and finally create a beautiful talk of "evergreen national sedan". Success is not accidental. "Twelve years’ campaign, three generations’ evolution and 1.7 million users" is a milestone and a brand-new beginning for Changan Yidong.

Rushing out of the joint venture, why can escape the kinetic energy to reshape the car pattern

In the automobile market, it is easy to "fire" for one year, but it is very difficult to "fire" for ten years; Especially compared with the fiery SUV market, "the car market has always been a place of pain for its own brands". Friends who are familiar with the history of automobile development in China must deeply agree with this statement. Therefore, the success of Yidong series is not only the success of the development pattern of Changan automobile SUV and car, but also the witness of the independent brand car breaking the joint venture monopoly.

Over the years, due to the difficulty of car breakthrough, many China brands have almost given up the car market; Moreover, many joint venture models, including Sylphy and LaVida, adopt the strategy of multi-generation under one roof, and the prices are constantly dropping, so there is not much market space left for China brands. In the most difficult car market, Yidong has torn a hole in the encirclement of joint venture brands, making China cars a high-quality choice, and making joint venture brands have to lower their prices and give more sincere configurations.

Why can Yidong become an "evergreen tree of national sedan chair"? Actually, if you ask me, it’s not a secret! It is nothing more than doing a good job in products and truly solving the needs of users, rather than shouting the slogan of "everything is user-centered". This sentence is easy to say, but how many car companies have really done it? Just like a data specially mentioned by Zhu Huarong, Chairman of Changan Automobile, "the failure rate of thousands of vehicles has reached single digits", which is an important progress for Changan Automobile to establish and improve its R&D and manufacturing system for many years, and it is also where its confidence lies. The choice of 1.7 million users must have felt this sincerity.

We often say, "You can see a leopard in a tube.".

With more and more products like the third generation Yidong, the China brand has gradually regained its own territory. Data show that in 2023, the cumulative sales of China brand passenger cars have reached 14.596 million, up 24.1% year-on-year, and the annual market share reached 56%, up 6.1 percentage points over the previous year. It can be seen that with the rapid development of automobile brands in China, more and more domestic models as excellent as Yidong have been recognized by the market, which has directly boosted the market share of China brand passenger cars, which is undoubtedly a great progress of China brand and deserves everyone’s pride!

Automobile evaluation

Twelve years after its birth, three generations have evolved, and its sales volume has exceeded 1.7 million. Changan Yidong has successfully established the benchmark image of China cars, which is behind Changan Automobile’s constant pursuit of technology, in-depth insight into the market and constant spur on itself. The third generation of Yidong is by no means the end, and every progress of the market needs the promotion of excellent latecomers; As Zhu Huarong, Chairman of Changan Automobile, said: "In the next 10 years, a world-class China brand will be born in the world, and Changan Automobile will be among them!"