An interesting investor education class! ＂Shareholders Come＂ ended, and Guotai Junan won the championship. What are the stories behind it？

A few days ago, the "Shareholders Come" 2019 Investor Rights Knowledge Competition hosted by CSI Small and Medium Investor Service Center and CCTV Financial Channel was successfully concluded. After fierce competition, the "Guotai Junan Team" in Shanghai Division won the championship.

Yan Qingmin, vice chairman of the China Securities Regulatory Commission, presented awards to the champion Guotai Junan team at the scene. He highly affirmed the "Shareholders Come" investor rights knowledge contest. He pointed out that this edition of "Shareholders Come" has three outstanding features: First, the content has been updated, adding hot topics in science and technology innovation board and other markets. Second, investors are more enthusiastic about participating. Third, the social influence is more extensive.

An interesting investor education class

Since September 9, CCTV Financial Channel has broadcast the "Shareholders Come" 2019 investor rights knowledge contest program for four consecutive days, attracting the attention of many investors. Six national teams, namely AVIC Securities Team in Jiangxi Division, Guotai Junan Team in Shanghai Division, Founder Securities Team in Hunan Division, Caida Securities Team in Hebei Division, Zhongtai Securities Team in Shandong Division and Zhongtian Securities Team in Liaoning Division, fought bravely and calmly on the CCTV stage, offering an interesting investor education class for the audience.

Under the guidance of the General Office of the China Securities Regulatory Commission and the Investor Protection Bureau, and with the strong support of the securities regulatory bureaus and industry associations in six major competition areas, Shareholders Come popularized the knowledge of investors’ rights and interests in the form of competition, demonstrating and leading investors to "long-term investment, value investment and rational investment" and "fully know their rights, actively exercise their rights and protect their rights according to law", continuously awakening investors’ awareness of self-protection, constantly improving their self-protection ability, and helping to build a standardized, transparent and legal system.

The competition is divided into multiple-choice questions, word guessing questions, video questions and debate sessions. Through the design of some simple and grounded problems, investors unconsciously acquired the knowledge of shareholders’ rights and interests. For example, the "12368" hotline of China Securities Regulatory Commission was opened and put into trial operation on September 6, 2013. Is it correct?

For another example, the topics of debate seem to be small problems that investors generally encounter, but they are thought-provoking. For example, "At present, there are 150 million stock investors in China, of which natural person investors account for an absolute proportion. Is this an advantage or disadvantage for the reform and development of China’s capital market? " "For ordinary investors, is it better to buy stocks directly or buy funds?" "Should investors pay more attention to technology or fundamentals in stock selection?" "To increase the cost of capital market violations, should we focus more on civil liability or administrative and criminal liability?"

Debate in the finals: how to investigate the illegal responsibility of capital market?

In the final finals, Guotai Junan Team and Zhongtai Securities Team discussed, "Should we pay more attention to civil liability or administrative and criminal liability to increase the illegal cost of the capital market?" Start a debate.

Guotai Junan team believes that focusing on investigating administrative and criminal responsibilities can increase the cost of illegal capital market. Administrative punishment is accurate and efficient, and judicial punishment is more powerful. The two complement each other. "Early detection" and "strict punishment" guide market participants to know awe and clear the bottom line, so that market latecomers can "dare not violate, can’t violate, and don’t want to violate". Only in this way can we better protect the legitimate rights and interests of investors and maintain the stable and healthy development of the capital market.

First of all, administrative supervision punishment is more accurate, comprehensive, timely and efficient. However, unless investors’ own interests are damaged, it will be difficult for them to find illegal activities on their own initiative. In 2018, the CSRC made a total of 310 administrative penalty decisions, with a fine of 10.641 billion yuan, 50 people banned from the market, and the average closing time was 133 days, which effectively maintained the operation order of the capital market. Beccaria said in "On Crime and Punishment": "The faster and timely the punishment, the more just and effective it will be." Compared with ordinary civil litigation, administrative punishment is more timely and efficient.

Secondly, judicial punishment is more deterrent than civil liability for compensation, and complements administrative punishment. Wanfushengke, Lvdadi and Xintai Electric were all issued due to IPO fraud. The chairman of the listed company was not only fined by the CSRC, but also transferred to the judicial organs and sentenced to fixed-term imprisonment. The chairman of a listed company, who used to have unlimited scenery, is now a prisoner, which makes people feel infinite.

In the end, Guotai Junan team won the debate with calm response and resourcefulness. But what is more important than winning or losing the competition is that during the five-month-long competition, the securities practitioners felt the responsibility and mission of strengthening the education and protection of investors, and investors benefited from it, and they understood how to safeguard their legitimate rights and interests in the right way.

The road to winning the championship is hard behind.

One minute on stage, ten years off stage. In order to present this special "investor education class" well, it took nearly five months for the brokerage teams in major competition areas across the country to finally reach the stage of the CCTV finals after the preliminary preparation, the preliminary online answering contest and the TV rematch in each competition area. China, a broker, interviewed the "Guotai Junan Team" in Shanghai Division, revealing the hardships behind their road to winning the championship.

one

Actively promote the preliminary online competition.

The "Shareholders Come" 2019 Investor Rights Knowledge Competition was officially launched on May 6, 2019, and the preliminary contest ended on June 15. In the 6-week preliminary round, under the guidance and support of Shanghai Securities Regulatory Bureau and Zhejiang, Anhui and Ningbo Securities Regulatory Bureaus, and under the overall coordination of Shanghai Securities Association, the relevant associations of various provinces and cities, securities fund and futures institutions, listed companies and other collective efforts in the Shanghai Division, the Yangtze River Delta region linkage, Hong Kong, Macao and Taiwan coverage participation, through various forms of online and offline activities and publicity and promotion means, widely mobilized and guided investors, employees and the public to actively participate in the competition.

For example, the investment bases of Guotai Junan Securities and Haitong Securities held the knowledge contest of "Shareholders Come" on the spot, and the branch of Shenwan Hongyuan Securities introduced "Shareholders Come" to customers offline.

▲ Guotai Junan Securities Investment and Education Base launched the "Shareholders Come" competition on the spot.

Major brokers in Shanghai Division also actively entered 23 colleges and universities to carry out on-site linkage activities. Guotai Junan entered Shanghai Jiaotong University, Fudan University and Tianhua College of Shanghai Normal University, Haitong Securities entered Shanghai University of Finance and Economics, Everbright Securities entered Donghua University, orient securities entered Shanghai University, and Huabao Securities entered East China University of Political Science and Law.

▲ Guotai Junan walked into Shanghai Jiaotong University

▲ Guotai Junan entered Fudan University.

A number of listed companies have also become the main positions for the promotion of activities. In the preliminary stage, the Shanghai Division led small and medium-sized investors into 10 listed companies, including Zhongman Petroleum, Colin Electric, Baolong Technology, Taihao Technology, Shibei Gaoxin, Xinpeng Co., Universal Scientific Industrial Co.，Ltd., Huaxing Capital, SAIC and Times Publishing, covering more than 700 investors and employees of listed companies.

2

Layers of selection, the team was formally established.

The early promotion laid a solid foundation for the selection of outstanding team players in Shanghai Division. In the end, 20 players from all walks of life stood out from the 220,000 participants in the preliminary round. Among the top 20 players, there are not only financial practitioners such as employees of securities companies, employees of futures companies and fund companies, but also non-employees in different fields such as full-time lawyers, employees of listed companies and college students, and they generally have a solid financial knowledge reserve. After the TV rematch, the "Guotai Junan Team" composed of the team leader Dr. Xu Yerong and 10 players preparing for the war was formally established.

three

Multi-teams work together to protect the combat effectiveness.

In order to welcome the finals, the Shanghai Division held two closed training sessions from July 24 to 28 and August 10 to August 18, respectively. At the same time, in order to ensure the smooth progress of all work, under the guidance and support of the Investment Center, Shanghai Securities Regulatory Bureau and Shanghai Securities Industry Association, Guotai Junan Securities Retail Business Department, the company’s trade union, the president’s office, the online finance department, the wealth management department, the brand center, the research institute, the finance college, the industrial research institute, the risk management department II, the compliance department, the legal department, the product finance department, the futures company, the Beijing branch and other headquarters departments, subsidiaries and branches worked together to form a question bank training group, a debate training group, a physical fitness training group, a course training group and a logistics meeting.

It is worth mentioning that the CCTV Finals Training Camp concentrated on closed training for all players, which lasted for 3 days from August 20th to 22nd. According to the arrangement of the director group, the contestants have completed a series of compact and substantial courses, such as group training, shooting promotional films, semi-final and final simulation competitions, physical training, etc., so as to further familiarize themselves with the rules of the competition, adapt to the environment of TV competition, improve TV expressive force and strengthen debate skills.

After the training camp, all the members and staff of Guotai Junan Team are still in a state of high preparation: the players stay up all night reciting questions, practicing debates with professional debaters, practicing standing posture and language expression; The team leader reasonably arranges the players’ preparation tasks, carefully analyzes each competition rule, observes and records the situation and characteristics of each opponent, formulates tactics and arranges troops; Many departments and branches of Guotai Junan Securities work together to prepare debate materials for the competition. Leaders of Shanghai Securities Association, Guotai Junan Securities Headquarters Retail Business Department and other units went to Beijing in advance to observe the rehearsal of the players and inspect the preparations, and at the same time gave active guidance and assistance to cheer for the team.

"It is inseparable from the joint efforts of all parties to win the first place on behalf of the Shanghai Division." Guotai Junan team members told China reporter.

The reporter learned that the Shanghai Securities Regulatory Bureau, the organizer of the regional competition of "Shareholders Come" 2019 Shanghai Division, won the honor of "Best Organization Award", the co-organizer Shanghai Securities Association won the honor of "Best Co-organizer Award", and the organizer Guotai Junan Securities won the honor of "Best Organizer" and "Best Publicity Ambassador". The Shanghai Division also won the only "Pioneer Award of Network Influence" in the competition.

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