Some time ago, the Central Economic Work Conference promoted the low-altitude economy to the height of strategic emerging industries, and this field is also becoming a "new track" that many cities focus on.

So, do you know what the low-altitude economy really contains? What is the process of its global development? How will it affect people’s work and lifestyle?

Emerging field, China definition.

When it comes to low-altitude economy, many people immediately think of drones. But the low-altitude economy cannot be equated with the drone industry.

According to the official definition, low-altitude economy is a comprehensive economic form driven by all kinds of low-altitude flight activities of manned and unmanned aircraft, and radiation drives the integration and development of related fields.

In other words, the low-altitude economy includes not only drones, but also manned aircraft. However, due to the immature technical and safety conditions, the commercial degree of low-altitude manned aircraft is not high. Therefore, the focus of discussion on low-altitude economy is still on the application of drones.

At present, the advanced aircrafts with low altitude economy are mainly vertical take-off and landing aircrafts and unmanned aerial vehicles, which can be divided into manned aircrafts (1000-6000m), industrial UAVs (120-1000m) and consumer UAVs (within 120m) according to the flight altitude. Therefore, the term "low altitude" has no exact definition of altitude, depending on regional characteristics and actual needs.

The word "economy" reflects that this field covers not only the R&D, manufacturing and sales of aircraft (aircraft), but also the manufacturing, flight, support and comprehensive services around low-altitude flight. This also makes the "low-altitude economy" another emerging economic form after the digital economy.

The term "low-altitude economy" first appeared in a news report on the front page of Anyang Daily on April 17, 2010, and has appeared in local media and various forums many times since then. It was not until February 2021 that "developing low-altitude economy" was included in the national planning for the first time, and this formulation began to appear more frequently in various media reports and policy documents.

However, in English, there is no corresponding phrase to express the concept of "low-altitude economy". After searching the database with the literal translation of "low-altitude economy", "economic field of low-altitude garden tree cultivation" appears, which is completely different from Chinese understanding. However, using "low-altitude airspace" similar to "low-altitude economy" for search failed to find relevant research.

Therefore, some experts believe that the research and development of low-altitude economy as a new economic phenomenon or economic field was initiated by China.

In recent years, with the continuous development and innovation integration of aviation manufacturing technology in China, a new generation of low-altitude scientific and technological achievements have further lowered the lower limit of the use of low-altitude airspace, increased the frequency and breadth of the use of low-altitude airspace, and continuously emerged many new achievements, new products and new formats. Faced with such a new situation, people urgently need a representative "new concept".

It is under such a call that "low-altitude economy" has become a new concept in the development of general aviation in China, and it also expresses people’s expectation for scientific allocation and management of low-altitude airspace resources.

Fly low and open more scenes.

Although the history of human exploration of low-altitude flight is very long, the appearance of low-altitude economy is relatively late. In the 18th century, the hot air balloon was successfully tested in Paris, France, and then the tour by hot air balloon developed rapidly in Europe, which was regarded as the beginning of "low-altitude economy".

However, before the 20th century, it was very difficult and costly for human beings to fly at low altitude. Therefore, low-altitude aircraft were not widely used in civil and economic fields.

It was not until the 1980s that the application scenarios of drones were gradually opened.

In the field of surveying and mapping exploration, in 1980, the multi-purpose UAV D-4 developed by Northwestern Polytechnical University was successfully tested. This UAV was mainly used for aerial surveying and mapping and geophysical prospecting, and it was successfully tested two years later. By 1995, this UAV had been put into mass production, which laid the foundation for the development of civil UAVs in China.

The application of drones in agriculture will wait until 1983. At that time, Yamaha Company of Japan received a task from the Ministry of Agriculture, Forestry and Fisheries of Japan to develop a single-rotor unmanned helicopter. Four years later, the unmanned helicopter R-50 with a load of 20 kg came out, becoming the first unmanned helicopter put into agricultural spraying practice, which greatly enhanced the production efficiency of Japanese agriculture.

Pterosaur -2H Meteorological UAV

Subsequently, the application of drones in the meteorological field was paid attention to. In 1997, the earliest meteorological unmanned aerial vehicle, the Meteorological Scout, developed by Australian Aerosonde Company was put into use. With the deepening of the combination of UAV technology and meteorological science, the United States established a world-class UAV application center in 2003. Since then, the National Oceanic and Atmospheric Administration of the United States has started to use UAVs to track and monitor data related to tropical storms.

The drone was "upgraded" again. In 2010, Parrot released the world’s first popular quadrotor drone, AR. Drone. This drone has a built-in connection module that matches all smart phones at that time, which is very easy to control. Since then, more and more companies have begun to join the consumer drone market.

In 2011, people began to fly at low altitude. This year, the multi-axis aircraft made by German aircraft manufacturers completed the manned test flight for the first time.

Since then, the two carriers of low-altitude economy have matured, laying the foundation for this new economic form to link more elements and radiate wider fields.

"The City of the Sky" is coming soon.

"A busier day in the sky will inevitably come."

At the 2023 low-altitude economic development conference, this sentence by Fan Bangkui, an academician of China Academy of Engineering, vividly and concisely described the future prospect of low-altitude economy.

At present, the application scenarios of low-altitude economy are constantly expanding, and agricultural production, urban air traffic, urban management, cross-city traffic and other fields are being cultivated and developed.

In rural areas, taking Xinjiang’s "super cotton field" as an example, farmers can easily realize "two people manage 3,000 mu of cotton field" by applying extremely flying agricultural drones, remote sensing drones, agricultural machinery self-driving devices, agricultural Internet of Things equipment and intelligent agricultural management systems.

An agricultural drone shot in the "Super Cotton Field" in Yuli County, Bayinguoleng Mongolian Autonomous Prefecture, Xinjiang.

In cities, many different business districts have set up drone "aprons". Even during the "peak hours", consumers only need 15 minutes to get takeout from the sky in congested cities. From January to October 2023 alone, 74 new UAV routes were opened in Shenzhen, with a total of 153 routes, and 421,000 flights of cargo drones were completed.

Under special geographical conditions such as mountains and lakes, drones can also open up new transportation routes. In Yangcheng Lake, Jiangsu Province, drones can take off from the center of the lake and fly to the packaging center on the shore, which takes only 5 minutes, greatly improving the freshness of aquatic products. In order to effectively solve the problem of material transportation in mountainous areas, DJI unmanned aerial vehicle was used to open up transportation routes, which effectively relieved the pressure of material transportation in mountainous areas.

And between cities, a new mode of transportation is about to be born. A few days ago, a new aircraft AE200 was released in Macao. This "flying car" can take five people and is expected to have a test ride around 2025. Guo Liang, chief scientist of Geely Automobile, said that before 2030, the related services and products of flying cars will mature and gradually become a part of people’s daily travel. "Flying" may become a reality.

According to professional analysis, low-altitude economy contains infinite possibilities. In the "low-altitude" scenario, we can not only build a transportation system, but also build or upgrade an industrial system. With the emergence of more and more application scenarios, the low-altitude economy will also extend a brand-new industrial chain, which will be combined with high-tech technologies such as digital technology, intelligent technology and digital twin technology to give birth to new development forces.

Editor-in-Chief: Gong Danyun

Author: Xiao Yawen

[car home Tongliao Preferential Promotion Channel] is carrying out a substantial price reduction promotion in Tongliao, with the highest preferential amount reaching 23,000 yuan and the lowest starting price of only 77,900 yuan. If you are interested in Changan Auchan X7 PLUS, you may wish to click "Check Car Price" in the quotation form below to get more discounts!

The design of Changan Auchan X7 PLUS is based on fashion and dynamic, the front face adopts family-style design language, and the large air intake grille with sharp headlights makes the whole front look very domineering and full of power. The side lines of the car body are smooth, and the waistline runs from the front to the rear, creating a strong sense of movement. On the whole, the design style of Changan Auchan X7 PLUS not only meets the aesthetic needs of young consumers, but also has a certain sense of luxury, showing a unique charm.

Changan Auchan X7 PLUS has a body length of 4730mm, a body width of 1870mm and a body height of 1720mm, with a wheelbase of 2786mm, providing spacious seating space. The side lines of the car are smooth, and the tyre size is 225/55 R19. With the dynamic rim style, it adds a sense of movement to the whole car.

The interior design of Changan Auchan X7 PLUS is simple and fashionable, and the center console is equipped with a 7-inch central control screen, which provides a convenient operation experience. The steering wheel is made of plastic. Although it is basic, it feels good. The design of manual up-and-down adjustment meets the needs of drivers of different heights. The car is equipped with multiple USB and Type-C interfaces, which is convenient for front and rear passengers to charge or connect devices. The seat is made of imitation leather, the main seat has the functions of front and rear, backrest and height adjustment, and the co-pilot seat also has the functions of front and rear and backrest adjustment, providing passengers with a comfortable riding experience. The second row of seats also supports backrest adjustment, and the rear seats also have a proportional reclining function, which further enhances the flexibility of the interior space.

Changan Auchan X7 PLUS is equipped with a 1.5T 170 four-cylinder engine with a maximum power of 125kW and a maximum torque of 260n m.. Matching it is a 6-speed manual gearbox, which provides the driver with excellent power performance and handling experience.

His car experience is impressive. He mentioned: "There are too many reasons to buy this car. It looks good and domineering. When I go back to my hometown, people ask me that this car costs 200,000 yuan. Also, because this car has a large space, I am tall, and the average car feels wronged when I sit in it. I love this car when I first see it in the store. The chair is also very comfortable, the vision is broad, and the power is stronger than other models I have seen. Usually I like to go out to play, on holidays. These real evaluations not only show the charm and spacious space of Changan Auchan X7 PLUS, but also emphasize its excellent comfort and strong motivation, making it an ideal choice for self-driving travel.

　　On the evening of July 11th, Xunxian County, Hebi City, Henan Province, Changyuan City, Xinxiang City and hua county City, Anyang City successively issued red rainstorm warnings.

　　Xunxian Meteorological Observatory upgraded the rainstorm orange warning signal to rainstorm red warning signal at 19: 35 on July 11th, 2023: It is estimated that the rainfall in Weixi Street, Xunzhou Street, Liyang Street, Daishan Street, Xinzhen Town, xiaohe town, Weixian Town and Baisi Town will reach more than 100 mm in the next three hours. Please pay attention to prevent geological disasters such as landslides, collapses and ground collapses caused by heavy rainfall and secondary disasters such as urban waterlogging.

　　Changyuan Meteorological Observatory upgraded the rainstorm orange warning signal to rainstorm red warning signal at 20: 13 on July 11th, 2023: Up to now, there has been precipitation of more than 50 mm in Wuqiu, Zhaodi and Miaozhai in our city, with the maximum precipitation of 73 mm in Wuqiu. It is estimated that the rainfall in Wuqiu, Zhaodi and Miaozhai in our city will reach more than 100 mm in the next three hours, and surrounding towns may also appear. Please pay attention to the prevention of urban waterlogging and floods in small and medium rivers caused by heavy rainfall.

　　Hua county Meteorological Observatory upgraded the rainstorm orange warning signal to rainstorm red warning signal at 20: 17 on July 11th, 2023: At present, the rainfall in Laoyemiao Township has reached 90.1 mm, and it is estimated that the rainfall in Laoyemiao Township will reach more than 100 mm in the next three hours. Please pay attention to prevent secondary disasters such as urban waterlogging caused by heavy rainfall.

　　All three places have issued defense guidelines:

　　1. When entering the state of emergency defense against rainstorm, the government and relevant departments shall do a good job in emergency and rescue against rainstorm according to their duties.

　　2. Stop assembly, suspend classes or business (except for special industries).

　　3. Personnel shall stay in safe places for temporary shelter, and personnel in dangerous areas and dangerous houses shall be evacuated.

　　4. Underground shopping malls, underground parking lots, waterlogging spots and other parts should be closed in time. The underground space of public facilities and low-lying areas prone to water accumulation should be closed quickly to prevent accidents caused by rainwater backflow.

　　5. Driving vehicles should go to the nearest safe area for temporary shelter, and avoid parking vehicles in dangerous areas such as low-lying and waterlogging. In case of serious flooding and other dangerous situations, they should immediately abandon their vehicles and escape.

　　6. Residential areas should have sufficient materials for flood control, and materials such as sandbags should be kept at the entrances and exits of basements and underground garages, and safety precautions should be taken for outdoor power supply facilities in low-lying areas.

　　7. Do a good job in the prevention and rescue of urban waterlogging, flash floods, landslides and other disasters.

CCTV News:On December 7th, China National Light Industry Federation released the economic performance of China’s light industry in the first ten months of this year. Generally speaking, driven by domestic and international consumer market demand, the economy of light industry shows a recovery growth trend.

The data shows that 1— In October, the production of light industry increased steadily, and the added value increased by 12.2% year-on-year, which was 1.3 percentage points higher than the national industry.

In terms of domestic consumption, 1-mdash; In October, the retail sales of 10 categories of light industrial goods reached 5,374 billion yuan, accounting for 15.0% of the total retail sales of social consumer goods, up 16.2% year-on-year, which was 1.3 percentage points higher than the growth rate of the total retail sales of social goods.

In terms of exports, in the first three quarters, the total export volume of light industrial commodities was 648.64 billion US dollars, accounting for 27% of the total national export volume. 1— In October, the export value of eight key commodities of light industry was US$ 383.38 billion, a year-on-year increase of 34.2%, which was 1.9 percentage points higher than the national export growth rate. The export of household appliances, plastic products and furniture remained strong. Among them, the export value of household appliances was US$ 82.23 billion, up by 28.4%; The export value of plastic products was US$ 79.66 billion, an increase of 32.8%; Furniture exports reached US$ 59.77 billion, up by 35.5%.

　　CCTV News:On July 25 th, the "International Sharp Review" of the Central Radio and Television General Station broadcasted the title "Who is the White House in a hurry to send checks to farmers?" The article was reprinted and published by many overseas media.

　　On July 25th and 26th, Germany’s "German-Chinese Report" website, Spain’s Global Iberian Media Client, Italy’s RADIOWE website (facebook, twitter), Portugal’s Lisbon Rainbow Radio website (facebook), Brazil’s Sao Paulo World Radio and Television website (facebook), Brazil’s Rio Headline Radio and Television website (facebook), Brazil’s Romantic Radio website, Brazil’s Business Observer website, Many overseas media, such as Ururau newspaper website, Indian Daily Morning News website, Turkish Economic Observation Network, Chinese PT portal, Chinese headline APP, Portuguese New Newspaper APP(facebook, twitter), European Union Chinese website, West Africa online website, Africa Times website, Greek China website, Japanese Chinese business website and so on, have forwarded them one after another. On 26th, Hong Kong Ta Kung Pao and Wen Wei Po published this article. The main reports are as follows:

　　US President Trump said on Tuesday that he would provide an agricultural subsidy of up to $12 billion to help American farmers tide over the growing trade war between the United States and China, the European Union and other countries.

　　Prior to this, one of the reasons why the United States provoked trade wars with many trading partners was that their products exported to the United States had so-called government subsidies. Now, the White House has also begun to issue subsidies. Isn’t this hitting yourself in the face? ! Trump’s move once again proves that economists have always warned the White House, that is, "there is only a double loss in the trade war, and there is no winner."　

　　The essence of trade is win-win, whether it is cooperation or competition. However, this US administration seems to be paranoid and firmly believes that trade is a zero-sum game. Obviously, I bought bread to fill my stomach, and I have to accuse the bread seller of being a winner and a loser. This logic is too twisted!

　　The White House’s use of taxpayers’ huge funds as agricultural subsidies is the inevitable result of its imposition of punitive tariffs on goods from global trading partners, which eventually leads to retaliation from many parties. Among them, the American agricultural economic belt is one of the key targets of retaliatory measures by various countries. Those American farmers are precisely the victims of Trump’s trade war, and they are swallowing the consequences of the irrational and outrageous tariff policy of the White House.

　　As the world’s largest exporter of agricultural products, the export of agricultural products in the United States reached a record high in 2017, with a trade surplus of $21.3 billion. Since the trade war, trading partners including EU, Canadian, Mexican and China have been forced to impose retaliatory tariffs on agricultural products originating from the United States. The USDA estimates that these countermeasures will cause about $11 billion in losses to American agricultural products.

　　The United States has always accused other countries of subsidy policies, saying that this practice violates the provisions of the WTO. Now, the White House has picked up taxpayers’ money and done what it has always been illegal in its own eyes. In a sense, this is also a set of votes for the mid-term elections in November this year. This sanctimonious double standard is overbearing: "Only I can set fire, but you can’t light a lamp".

　　However, can the White House check really solve its problem? As Blake Horst, director of the Missouri Department of Agriculture, said, unless the White House policy changes, the pressure on American agriculture will continue. Short-term or temporary remedial measures cannot solve the substantive problems. Brian Kuhl, executive director of Farmers for Free Trade, believes that American farmers need contracts instead of subsidies, and with contracts, they can make plans for the future with peace of mind.

　　Previously, Trump believed that the trade war would be beneficial to the US, and the trade war would be easy to fight and win. Today’s results show that things are not as simple as he thought. This is because the US government’s subsidies to agriculture will inevitably bring out a series of related problems. Alaska Senator Lisa Mokowski is asking: What about manufacturing? Energy field? What about oil and gas industry? What is the standard of subsidy or not?

　　The New York Times pointed out in the editorial that those manufacturers who need to pay high prices for steel and aluminum because of the trade war need subsidies? Do workers who are unemployed because Harley-Davidson motorcycles transfer production lines need subsidies? Do producers of bourbon affected by the trade war need subsidies?

　　If the United States continues to subsidize other industries affected by the trade war, then the Trump administration will face many challenges, on the one hand, the problem of money bags, on the other hand, the legitimacy of subsidies. As for the legality of the latest US$ 12 billion subsidy, it is estimated that many countries will submit it to the WTO for adjudication.

　　In fact, the White House is very clear about how to solve the situation. Republican Senator Ben Sass said that a trade war is like cutting farmers’ legs, and then the White House plan is to give them a pair of pure gold crutches worth $12 billion. "The government’s tariffs and relief will not make the United States great again, but will come again in 1929 (the Great Depression)."

　　Senator rand paul tweeted: "Tariffs are equivalent to increasing taxes on American consumers and producers. If tariffs punish farmers, then the answer is not welfare, but the abolition of tariffs. "

　　Analysts pointed out that the United States continued the tariff war by granting subsidies to farmers. On the one hand, it reflected its double standards and "two-faced" approach in international trade, which showed the hypocrisy and hegemony of the United States. On the other hand, it also reflected the Don Quixote-style approach of the United States, which not only created a lot of uncertainty for other countries, but also endangered the global multilateral trading system and brought serious chaos to its own country.

　　A number of overseas media forwarded international critical articles:

The German "German-Chinese Report" website was forwarded on July 25, 2018

　　Spain Universal Iberian Media Client forwarded on July 25, 2018

　　Italian RADIOWE website (facebook, Twitter) forwarded on July 25, 2018.

　　Portugal Lisbon Rainbow Radio website (Facebook) forwarded on July 25, 2018.

　　Brazilian "Business Observer" website forwarded on July 25, 2018

　　India’s "Daily Morning News" website was forwarded on July 25, 2018

　　Forward by Turkish Economic Observer Network on July 25, 2018

　　Portuguese news APP(facebook, Twitter) forwarded on July 26, 2018.

　　Hong Kong Ta Kung Pao was published on July 26, 2018

　　Hong Kong Wen Wei Po was published on July 26, 2018.

On December 14th, the 7th CCF (china computer federation) China Blockchain Technology Conference and the 1st Global Blockchain Industry Summit were held in Xuhui. At the meeting, Xuhui District signed cooperation agreements with the Industrial Development Promotion Center of the Ministry of Industry and Information Technology, Xuhui District Data Bureau and Shanghai Zero Digital Zhongzhi Technology Co., Ltd., and the second batch of enterprises in Xuhui District’s "Digital Chain Space" settled in. The reporter was informed at the meeting that at present, the research focus of blockchain technology in China is focusing on the key technologies of alliance blockchain and blockchain supervision technology, and the development of domestic blockchain industry is welcoming a "spring breeze".

Since the blockchain technology was put forward in 2008, it has developed from the initial bitcoin application to a far-reaching technological change. Experts attending the meeting said that as a decentralized, tamper-proof and open and transparent technology, blockchain is promoting technological innovation on a global scale. At present, the United States, Europe and other countries and regions have made remarkable progress in blockchain supervision, financial technology and supply chain optimization, especially in the fields of Web3.0 and decentralized finance, and technological innovation around the world is changing with each passing day.

In China, blockchain, as a key industry of digital economy, has been included in the "Tenth Five-Year Plan", and a number of new enterprises, new products, new models and new applications have emerged in IT, finance, manufacturing and other fields.

"As an important breakthrough in the new generation of information technology, blockchain provides technical support for data storage, transmission and sharing; However, we must also be soberly aware that blockchain technology still faces some challenges that need to be solved urgently. " Di Gang, deputy director of digital currency Research Institute of China People’s Bank, said. These challenges specifically include the lack of blockchain performance and scalability, privacy protection issues, insufficient system maintainability and manageability, and insufficient cross-chain interoperability and compatibility, all of which are technical problems that must be solved in the development of blockchain.

However, the problem is not only the bottleneck of current technological development, but also the driving force to promote technological progress and breakthrough. Di Gang introduced that the Institute of Digital Research of the Central Bank, as a research and development institution of digital RMB, has been innovating in many core areas of blockchain technology research.

Specifically, it includes: in terms of privacy, we will deeply study ZKP related technologies, and will apply them to projects such as the Central Bank’s cooperation with the Hong Kong Innovation Center of the Bank for International Settlements and the multilateral central bank’s digital currency Bridge with Thailand, the United Arab Emirates, Hong Kong and Saudi Arabia; In terms of cross-chain technology, cross-chain between different systems such as currency bridge chain, aviation trade chain and blockchain service platform chain has been realized; In terms of consensus algorithm, the Institute of Mathematics of the Central Bank and Tsinghua University cooperated in innovation and developed a blockchain DASHING consensus protocol with international leading level, which can solve the four-party problem of consensus algorithm; In terms of DID (Decentralized Identity), the digital RMB APP has launched the "Digital Identity" function.

"All economic activities are inseparable from settlement, and the digital economy has put forward higher requirements for settlement." Di Gang introduced that at present, the Institute of Digital Research of the Central Bank is cooperating with Changan Chain to jointly build a national-level shipping trade blockchain platform and provide online digital RMB payment functions. Next, the Institute will continue to promote the innovative application of digital RMB in financial markets, digitalization of shipping trade, cross-border payment and other fields, and make positive contributions to building Shanghai into a highland of global financial internet.

On December 15th, the first global blockchain industry summit will be held in Shanghai. With the theme of "global vision and common development", the future of blockchain technology will be examined, and "Data Link Dynamics and New Productivity Development Forum", "Trusted Knowledge Management Forum in the Big Model Era", "Blockchain Infrastructure Technology Forum" and "Anti-quantum Blockchain: From Algorithm Migration to Transaction Migration Forum" will be held, focusing on the frontier innovation and development trend of blockchain at home and abroad.

Editor-in-Chief: Mao Guanjuan

Author: Shu Shu

Source of the title map: upper view of the title map

"I didn’t expect the combination of Kunqu opera and rock to show such an effect." After the first issue of the drama culture creation program of Shandong Satellite TV was broadcast on July 9, the program "Xin Qiji, the son of heaven", which was co-produced by Kunqu Youth Xianke Band and national first-class actor Li Baoliang in the way of traditional opera and modern music, attracted wide attention on social platforms.

Teenagers’ yearning for "Jin Ge Tie Ma, swallowing Wan Li like a tiger" is intertwined with Xin Qiji’s generous and sad song of "putting aside the affairs of the king in the world and winning fame after his death" in his old age, blending modern music and traditional opera, showing a vigorous explosive force.

In the same period, the drama martial arts show "Riding the Savior Alone" in "Playing the Universe" shows the gorgeous posture of traditional drama martial arts with new technology and film and television shooting; Mu Guiying, the actor of three generations of Henan Opera, cooperated with Henan rappers in "Being in Command", which also left a deep impression on the audience.

Fusion:

"Opera+"Mode Helps Content Dissemination

As of July 22nd, Weibo’s main topic # Shandong Satellite TV Drama Universe # in Drama Universe has been read 140 million times and discussed 26,000 times. After subtopic #00, the juvenile Kunqu dialogue Xin Qiji # was read 130 million times, maintaining a high degree of attention and discussion. This program, produced and broadcast by Shandong Radio and Television Station, adopts the creative performance mode of "Opera+".In each stage, three groups of creative actors visit famous opera actors and craftsmen to draw creative inspiration and start literary and artistic creation. The attempt to integrate the trend elements with traditional Chinese opera has made the creative works spread rapidly.

At the beginning of creation, the main creator of the program has been thinking about how to do a good job in the "two creations" of opera culture, that is, how to realize the innovative transformation and creative development of opera culture. "After several rounds of trials and discussions, the team believes that" Drama Universe "should not only be the innovation and inheritance of opera, but should position its core function as communication." Ding Kunnian said that in fact, professionals in the drama industry have been doing the innovation and inheritance of drama. As a communication organization, the strong communication power of TV platform will empower the innovation of drama.

During the previous visit, a teacher engaged in Peking Opera performance told Ding Kunnian that the biggest headache for opera practitioners at present is how to attract young people into the theater.

"Therefore, we decided to make a program that can let everyone discover the beauty of opera and stimulate the audience’s desire to explore." Ding Kunnian and the program group finally decided to adopt "grafting of traditional Chinese opera and various art forms" as the core mode of the program through backward promotion. "China opera is a comprehensive art. Wang Guowei, a scholar, once said that China opera’ combines words, actions and singing to tell a story’. In other words, China opera is a highly integrated art that integrates poetry, novels, songs and dances, music, painting, sculpture and acrobatics. Traditional Chinese opera is a master of various art forms, and it is inextricably linked with song, dance, performance, martial arts and acrobatics-this is the artistic foundation for the landing of the’ Traditional Chinese Opera+’model, and it is also one of the meanings of the name "Drama Universe". This combination attempt has also been recognized by many participating artists. "

In terms of program content, Drama Universe takes "carrying forward the traditional Chinese opera culture and spreading the beauty of China" as its orientation, and the whole season’s programs set up many themes, such as "I would like to serve my country", "Looking forward to the splendor and beauty" and "painting the world brilliantly", so as to explore the spiritual connotations of patriotism, heroism, feelings of home and country and national feelings in traditional Chinese opera and show the colorful appearance of traditional Chinese opera art; It conveys the beauty of costumes, facial makeup, singing, unique skills, operas and accompaniment. Ding Kunnian said, "Of course, some cross-border integration attempts may not be mature, but we hope to explore more possibilities and provide young people with the drama meta-universe that they are willing to contact and can contact."

Breaking the question:

The audience is young people who have never been exposed to drama.

As a brand-new cultural program, how to solve the problem of Drama Universe is the biggest challenge that Ding Kunnian and his creative team face. Ding Kunnian said that Lu Gan, secretary of the Party Committee and director of Shandong Radio and Television Station, put forward three "one two three" expositions for future development at the 2022 Shandong Radio and Television Strategic Resources Enjoyment Conference, which mentioned that program creation should strive to promote the creative transformation and innovative development of Chinese excellent traditional culture. "Playing the Universe is an attempt to create two creations based on the platform positioning of Shandong TV’s’ China with a long history of civilization and youth’."

Ding Kunnian has collected a great deal of information and deeply understood the creation of traditional opera themes. "There are already many excellent projects in traditional cultural programs, or opera programs. How to find new creative points and gain the attention of many audiences, especially young audiences, has always been a difficult point that puzzles us."

In this process, Director Lu Peng also suggested that if only the original opera is put on the stage, then the program will fail when it starts. Finding innovation in the field of traditional culture has become the key direction of the creative team at this stage. Combining with the transformation, breakthrough and empowerment concept of Shandong Satellite TV’s content innovation put forward by Zhong Wang, deputy editor-in-chief of Shandong Radio and Television Station and director of satellite TV, Ding Kunnian began to think about improving the communication power of large-screen variety in small screen. After self-denial again and again, the creative team finally positioned the program as a drama cultural program for young people who have never been exposed to drama. "We find that young people are still very interested in many traditional cultural programs, including traditional Chinese opera". Whether it is the "opera cavity" sought after by young people in pop music and national songs, or the spread caused by the combination of traditional Chinese opera and other art forms in related literary evenings, it reflects the concern of young audiences for traditional Chinese opera. In the new media era, long video variety shows can achieve a breakthrough in communication only by leading young people’s values and grasping their right to speak.

Ding Kunnian said with a smile that when he first received this task, he had no bottom in his heart, and he was worried that the audience would not buy the drama-themed programs. However, after in-depth study by the program group, it was found that opera has strong aesthetic value, educational value and entertainment value, and is an inexhaustible cultural treasure. The program group decided to put the aesthetic value of drama in the first place, and the second place is the educational value and entertainment value of drama-the program positioning is a drama cultural program, not a professional drama program, to attract the audience to become interested in the art of drama through the program, and then to understand it and finally to love it. "Since then, the creation of the program has suddenly become clear."

Around this concept, the program group started to create with the mode of "Opera+"and invited national competitions. The program mode of "Playing the Universe" has also gained attention in the industry. In March, 2022, Drama Universe was included in the list of key radio and television programs in 2022 by the State Administration of Radio and Television.

With the landing, filming and broadcasting of the program, Ding Kunnian, who has been busy for nearly a year, is also paying attention to the audience’s discussion around the program. To his delight, with the broadcast of the program, more and more young people began to take the initiative to understand and appreciate opera. "We have at least achieved a small creative goal." Ding Kunnian said.

Dialogue Director Ding Kunnian: Innovation Makes Traditional Cultural Programs Applaudable and Popular.

Variety Daily: Are you worried that opera performers and fans will not recognize the "Opera Plus" model?

Ding Kunnian:This is our biggest worry in the early stage. Even after the program is broadcast, we are worried that some viewers will interpret this program from the perspective of professional opera. However, in the process of implementation, we found that many famous opera artists, including many national first-class actors and "Plum Blossom Award" winners in the field of opera, recognized this creative form and participated in it with high enthusiasm. They agree that good things should be known to more people, and the spread of traditional Chinese opera should be expanded to let more people know about this art.

Variety Daily: What scientific and technological attempts have been made in the creation of Drama Universe?

Ding Kunnian:Youth and fashion have always been the style requirements of Shandong Satellite TV for content. We specially designed a virtual host "You Xiaomeng" as a "recommender", and a virtual group "Wei Yang" (Wei Lai and Wu Yang) as a "propagandist". We also adopted AR technology to enhance the program’s sense of modernity and technology.

Variety Daily: What are the selection criteria for program creators?

Ding Kunnian:Creators are basically looking for directions. The first is the professional opera actors who have been trying to combine opera with other art forms. He can be immature, but he should stick to it. Followed by practitioners of other art categories, but tried to create grafted operas. Finally, these people should understand young people and quickly integrate their preferences and concerns into their creation.

Variety Daily: How to make the program content "long" in the aesthetic point of young people?

Ding Kunnian:When young people are "critical" in their favorite fields, they often show strong professionalism, which is actually their struggle for the right to speak in this field. When the creators are professional enough to meet or even exceed their expectations, the two sides can resonate quickly through the professional and aesthetic fit, spread quickly through the circles of these audiences, and attract more young people’s attention.

Variety Daily: How can traditional cultural programs be applauded and popular?

Ding Kunnian:Applauding and winning a seat must be the goal that everyone wants to achieve. The creation of traditional cultural programs is related to several abilities of the director team: first, cultural understanding. In some courses, the director must make up, and you should have a deep understanding of what you are going to elaborate. For example, we will do a program related to the Yellow River culture next. Even if the creator has a deep knowledge of TV, he can’t complete the creation without understanding the Yellow River culture. The second is the overall aesthetic ability of the team. The team must have the ability to discover aesthetic value before they can show these contents to the audience. Third, we must have the ability to innovate and make things that everyone thinks impossible possible. Generally speaking, it is creative guidance. If a good idea can land, it can achieve the goal of applauding and making a seat.

Please send the submission to the email address:

zongyiweekly@163.com

—

[Autohome Zhuhai Promotion Channel] brings you a great opportunity to buy a car that you can’t miss! At present, the much-anticipated Zhuhai is holding an unprecedented promotion. As a representative of luxury SUVs, the XC90 offers an amazing discount of 174,900 yuan, and the minimum starting price has been reduced to 472,000 yuan. This undoubtedly provides consumers with a very competitive car purchase option. For more details and to get more discounts, please click the "Check Car Price" button below to keep the wonderful car at your fingertips.

The Volvo XC90 presents a perfect combination of luxury and practicality with its unique Nordic design style. The front face features the family’s iconic Quake LED headlights, paired with a delicate air intake grille, showing a sense of power and technology. The body lines are smooth and sculptural, and the overall appearance is atmospheric and stable, showing the noble temperament of a luxury SUV.

The Volvo XC90’s elegant body lines outline its unique side profile, and the body size reaches 4953mm*1958mm*1778mm, highlighting the sense of luxury and power. The 2984mm wheelbase ensures a large space in the car, while the front and rear wheels are equipped with 275/45 R20 tires respectively. With a delicate rim design, it not only provides excellent grip, but also adds a sporty atmosphere to the vehicle. Overall, the side shape of the XC90 fuses functionality and aesthetics, showing a dynamically balanced aesthetic effect.

The interior of the Volvo XC90 is exquisite and luxurious, highlighting the simplicity and practicality of Nordic design. In the cockpit, the steering wheel wrapped in high-quality leather provides a good grip and supports manual up and down + front and rear adjustment, making it easy for the driver to find the best driving position. The 9-inch central control screen integrates multimedia systems, navigation and phone functions, making it easy to operate and meet the various needs of users. The USB and Type-C interfaces are equipped to ensure the convenience of charging and data transmission of the device. There are 2 interfaces in the front and rear rows to meet the daily entertainment needs of passengers.

In terms of seats, the XC90 is made of genuine leather, which makes it comfortable and durable to sit. The main and passenger seats support front and rear adjustment, backrest adjustment, high and low adjustment, and even have 4-way waist support to ensure the comfort of long-distance driving. The driver’s seat is also equipped with a power seat memory function, which is convenient for remembering and restoring personal seat settings. The rear seats support proportional reclining, which is extremely flexible, improving space utilization efficiency and practicality. Overall, the interior of the XC90 pays attention to detail and is designed to provide passengers with a high-quality driving experience.

The Volvo XC90 is equipped with a 2.0T turbocharged engine with a powerful output of 250 horsepower and a maximum torque of 350 N.m, which is matched by an efficient 8-speed automatic transmission to ensure smooth power transmission and performance.

Overall, Autohome owners are very satisfied with the Volvo XC90, especially its spacious seven-seat space and large-capacity trunk, which greatly enhances the comfort of self-driving tours. He is even more attracted by the domineering appearance of the XC90, especially the stylish front design and the unique Quake LED daytime running lights, which make him feel confident and attractive during driving. This experience undoubtedly makes the XC90 an indispensable partner in the owner’s daily life.

　　On August 29th, China CDC held the information conference of 2022 Healthy Lifestyle Publicity Month in Beijing, and released the core information of "three reductions and three healths" for reducing salt, oil and sugar, healthy mouth, healthy weight and healthy bones to the public, advocating light taste and paying attention to "three healths" throughout the life cycle.

　　September 1st this year is the 16th National Healthy Lifestyle Day, and the theme of this year’s publicity is "three reductions and three healths". In view of the "three reductions", the public is encouraged to taste light and control salt, oil and sugar, and it is put forward that "the daily salt is only 5 grams", "the consumption of cooking oil is controlled" and "food and drink should be less sugar"; In view of the "three health", advocate the whole life cycle concern, and put forward "brush your teeth correctly twice in the morning and evening", "measure your weight, calculate your index and measure your waist circumference" and "strengthen your bones and care for your joints". The conference invited experts to interpret the core information of salt reduction, oil reduction, sugar reduction, healthy mouth, healthy weight and healthy bones.

　　Wu Jing, head of the chronic diseases department of China CDC and director of the chronic diseases center of China CDC, introduced the basic situation and latest progress of the action. She pointed out that 2022 is the 15th anniversary of the launch of the National Healthy Lifestyle Action, and it is also the fifth year of the implementation of the concept of "three reductions and three health". It is of great significance for China CDC to release the core information at this time to further popularize the concept of "three reductions and three health" and promote the Healthy China Action. The concept of "reducing salt, reducing oil, reducing sugar, healthy mouth, healthy weight and healthy bones" is put forward and implemented, which is an important contribution of the national healthy lifestyle action to the construction of a healthy China, and has become an important starting point for the prevention and control of chronic diseases and the promotion of healthy lifestyles in China.

　　According to reports, the national healthy lifestyle action focuses on "national participation", "action implementation" and "enhancing people’s sense of gain". Since its launch in 2007, with the active promotion of all localities, it has covered more than 96% of counties and districts in China, built more than 80,000 health supporting environments in 12 categories, and recruited and trained more than 800,000 healthy lifestyle instructors. The concept of "keep your legs open and keep your mouth shut" is deeply rooted in the hearts of the people, and the seeds of a healthy lifestyle are spread all over the society, and the awareness of a healthy lifestyle has taken root among the people.

　　At the same time, the meeting released the specific activities of Healthy Lifestyle Publicity Month. In early September, focus on children and adolescents to carry out obesity prevention and healthy lifestyle advocacy; In mid-September, focusing on "9.15" China Salt Reduction Week, the theme of "salt reduction" was promoted. In late September, with the focus on "Three Healthy Bones", a special publicity on national love teeth day and Healthy Bones was launched. (Proofread Song Chunyan)

The high-quality development of China’s software and information technology service industry (hereinafter referred to as the software industry) has reached a new level.2019The comprehensive development index of the national software industry in (hereinafter referred to as the comprehensive development index) is138.4, up from the previous year9.5，增幅为近五年来最高。其中，技术创新指数延续了对全国综合发展指数增长贡献率最高的态势，显示软件业以技术创新为驱动的发展态势日益显著；产业规模效益全面提升，业务收入年均增速超过软件业“十三五"规划预期目标；与经济社会的融合进一步向纵深发展，为数字中国建设打造坚实基础。

一、全国软件业综合发展指数表现

2020年中国软件和信息技术服务业综合发展指数延用上年的指标体系，共设置规模效益、技术创新、结构优化、发展环境、支撑服务five个一级指标和13个二级指标。全国综合发展指数采用定基法，选取2014年为基期，设定2014年综合发展指数为100，通过纵向比较，反映全国软件业年度综合变化情况与发展趋势（见图one）。

ꀩ#xa0; ꀩ#xa0;  本年全国综合发展指数值达到138.4, up from the previous year9.5。近五年来年均上升幅度为7.7，显示我国软件和信息技术服务业综合发展呈现持续向好发展态势。

picture1ꀩ014年以来全国综合发展指数

其中，一级指标中技术创新指数和规模效益指数对全国发展指数的贡献与拉动作用突出，贡献率分别达到33.8%和22.1%；发展环境指数提升最快，达120.3，上升幅度为16.0，其他两项指标也实现稳步提升（见表one），五年来一级指标变化情况见图2所示。

表1  五项一级指标变化情况

picture2ꀩ014year-2019年分项指数情况

2019年，我国软件业发展呈现出以下特点：

一是规模效益快速增长，产业发展实现量质齐升。规模效益指数136.4, up from the previous year8.4The contribution rate to the rise of the national development index is22.1%，其中规模发展指标增幅最大，比上年上升15.7。国内数字经济发展势头强劲，带动新兴产业发展不断壮大，推动传统产业数字化转型加速，软件业迎来新一轮发展机遇。2019年我国软件业实现软件业务收入7.2万亿元，2016year-2019年年均增长14.3%，超过规划预期目标1.3Percentage points (see figure3所示）；效益水平稳步增长，软件主营业务利润率达11.3%（见图4所示）；国际竞争力进一步增强，全球云计算市场份额前六位企业中，我国企业占据3席（阿里云、腾讯云和华为云）。

picture3ꀩ014year-2019China’s software business income in

picture4ꀩ014year-2019Benefit of software industry in

Second, technological innovation has become increasingly active, and progress has been made in core key technologies.Technological innovation index165.0, separated from the first level indicators, up from the previous year.12.8The contribution rate to the rise of the national development index is33.8%Among them, the basic innovation promotion indicators achieved rapid growth, up from the previous year.9.7. The process of independent innovation in China’s software industry has accelerated, the level of R&D investment has increased year by year, and new progress has been made in core key technologies. The annual software R&D investment intensity is8.4%, higher than last year.0.5Percentage points; Breakthrough in software copyright registration148Ten thousand pieces, the growth rate is continuous.fiveKeep inthirty percentAbove (see figurefiveAs shown), the number of international patent applications by software companies in the communication field has been among the highest in the world. In the core key technology field, HarmonyOS operating system independently developed by China (HarmonyOS), unified operating system (UOS) and so on, and industrial R&D design software (CAE) technology has made a new breakthrough, and the distributed relational database Aoxingbeisi (OceanBase) break the world record of database benchmark performance test.

picture5ꀩ014year-2019Software copyright registration in China in

Third, the transformation and upgrading of cloudization has accelerated, and the cultivation of large enterprises has achieved remarkable results.Structural optimization index115.0, up from the previous year5.3The contribution rate to the rise of the national development index is12.9%. Among them, the cloud transformation index increased the most, up from the previous year.14. The business income realized by software enterprises through cloud services, big data services, platform operations and other business forms accounts for more than20%, cloud services to accelerate the scale range as the breadth, industry verticality as the depth, value continuation as the length of the direction of coordinated development, and promote the application of cloud services from the Internet industry to traditional industries.2019Top ranking of software business income in 2008100A total of two enterprises realized income.8212Billion yuan, accounting for the proportion of software business income11.4%, among which, the software business income exceeds 10 billion yuan.14Home, an increase over the previous yearoneHome. The leading role of leading enterprises has been continuously enhanced, including14Three software companies were selected.2019Forbes global digital economy100Strong list.

Fourth, the policy dividend continued to be released, and the talent siphon effect appeared.Development environment index120.3, up from the previous year16.0The contribution rate to the rise of the national development index is20.2%. Among them, the policy and environmental indicators increased the most, up from the previous year.26.9. With the great attention and strong support of the state, the policies for promoting the development of the software industry have been continuously refined, and the Measures for Security Assessment of Cloud Computing Services have been issued one after another (2019Niandi2No.), "“5G+industrial internet”512Project promotion plan "(Information Management Department [2019〕seventy-eightNo.) and other special documents in software-related fields, and continue the preferential income tax policies for integrated circuits and software enterprises.2019In 2000, software enterprises enjoyed preferential policies, and the proportion of tax refunded to tax payable was22.6%, higher than last year.4.6Percentage points. The supply capacity of industrial talents has been continuously improved, and the proportion of undergraduate graduates in electronic information and computer science in the whole year is10.5%, up from the previous year0.5Percentage points; The average annual wage of information transmission, software and information technology services ranks first in the average wage of non-private employees in cities and towns by industry.. A good talent development environment accelerates the siphon effect of industrial talents.

ꀩ#xa0; The fifth is to support the improvement of service quality and efficiency and help the transformation and upgrading of traditional industries.Support service index147.5, up from the previous year7.0The contribution rate to the rise of the national development index is11.0%. Among them, the application index of e-commerce increased the most, up from the previous year.27. The penetration level of e-commerce platform technical services in the traditional retail field has been continuously improved, and the proportion of e-commerce online retail sales in the retail sales of social consumer goods in the whole year is25.8%, higher than last year.2.2Percentage points (see figuresixAs shown). The software industry has accelerated the transformation and upgrading of traditional industries, the penetration rate of digital workshops and smart factories has gradually increased, and the ecological construction of industrial Internet platforms has accelerated, forming industries involving steel, energy, chemicals, machinery, home appliances and other fields.10A cross-industry and cross-domain platform. As the core element of the industrial Internet, the domestic demand potential of industrial software has been continuously released, and the annual industrial software revenue has achieved rapid growth.

picture6ꀩ014year-2019Development of China’s e-commerce application in

Second, opportunities and challenges

The Fifth Plenary Session of the 19th CPC Central Committee proposed that innovation should be the core position in the overall situation of China’s modernization, and self-reliance through science and technology should be the strategic support for national development.“China’s 14th five-year plan"Period, the development of digital economy, preferential tax policies.“renewal"The acceleration of innovative application of emerging technologies will provide important supporting conditions for the upgrading and expansion of the software industry, and the development of China’s software industry has entered a critical period of integrated innovation and rapid iteration.

At the same time, we should also see that there are still outstanding problems in the operation and development of the software industry:One isInput-output imbalance in the early stage of industrial integration application project. With the acceleration of the integration of software industry and various fields, software enterprises are faced with challenges such as large investment in the early stage of the project and insignificant benefits in the short term, and the pressure on operating costs is rising.The second isThe existing software technology can’t meet the needs of in-depth application development. With the continuous deepening of the application of Internet of Things and digital transformation, new development requirements are put forward for the existing software technology in China, and the computing power of our software technology and the supply capacity of core key technologies should be further improved.The third isThe supply of talents in emerging fields is insufficient. With the rapid development of the software industry, under the dual pressure of high technology threshold and wider emerging demand, cloud computing, artificial intelligence, big data and other emerging fields.Core technical talents ofThe gap has further widened.

In view of the problems existing in the industry, we will continue to promote the high-quality development of the software industry from the following aspects:

First, actively implement relevant policies and increase support for pilot demonstration projects.Actively implement the software enterprise income tax“sahdakshd"And other preferential policies, tracking and solving practical problems encountered in the implementation of the policy. Increase support for pilot demonstration projects in key areas, and make overall use of relevant resources to strengthen support for small and medium-sized software enterprises.

The second is to increase investment in innovative research and development and build an efficient supply system for software technology.Strengthen key core technology research, adhere to both short board and long board, and guide and drive social forces to increase investment in technological innovation research and development; Take application as the traction, accelerate the construction of software technology innovation platform carrier, promote the integrated innovation development of software technology, and improve the supply level of key core technologies.

The third is to improve the training mechanism of software talents and accelerate the training of talents in emerging fields.Focus on the development of China’s software industry, improve the talent training mechanism of school-enterprise integration of production and education, and build a high-quality talent team with software industry characteristics; Encourage and support colleges and universities to strengthen the construction of curriculum system in new technologies, new models and new formats, and accelerate the cultivation of high-level compound talents in emerging fields.

Note:The data in the report are all from the Ministry of Industry and Information Technology and the local competent departments of industry and information technology, except the "average wages of employees in non-private units in cities and towns by industry" (from the National Bureau of Statistics), based on the data of the statistical annual report of software and information technology services in 2019.