Voice of China New Program ｜ News Hyperlink： Make the news more interesting!

"News Hyperlink" is a new knowledge interpretation program for hot news launched by Voice of China, China Central Radio and Television Station, which meets hundreds of millions of listeners across the country on time from 21: 00 to 22: 00 every day. It is a remarkable feature of News Hyperlink to interpret the common sense and knowledge details of recent news and extend the "pan-knowledge" in the vertical field to make hot news easier to understand. Guided by internet thinking, the program takes current public opinion hotspots as news topics, emphasizing news, knowledge and interest; The host changed the serious broadcast style of regular news programs, and adopted the younger expression nowadays. The broadcast language was concise, lively and rigorous, from one question to another, and from one knowledge to another, step by step, so that the audience could really understand the knowledge and logic behind the news hotspots.

From the point of view of arrangement, News Hyperlink is presented flexibly through the way of "main topic+dialogue connection+small column".

At the beginning of the program, the host leads to the recent hot news topics, and reviews the news events through the way of reporters’ online reports. The host searched for the trace of knowledge in the news, and asked questions and answers with experts and scholars from relevant authorities. While fully arousing the curiosity of the audience, he directly touched the questions in the audience’s hearts, which triggered their thinking, further enhanced the audience’s sense of participation, and made the knowledge dissemination more vivid and friendly. In addition, the question-and-answer content is not only an extensive extension of the knowledge field, but also returns to the news event itself through clear organization and meticulous logic, which maintains the rigor and authority of Voice of China news reporting and forms a complete closed loop of news reporting, social observation and knowledge learning.

After one or two news topics, the program started the columns of "Interesting knowledge has increased again" and "Hyperlink Verification". "Is it true that eating sea cucumber is not as good as eating eggs?" "Is it just because of the herd mentality to buy online celebrity products in the heat of summer?" "Will the’ sending ceremony’ before the college entrance examination have an impact on candidates?" The column "Interesting knowledge has increased" selects topics close to life and reveals the mysteries behind these problems in an easy-to-understand, concise and vivid colloquial expression. The "Hyperlink Verification" column uses rigorous research and demonstration to ensure the authenticity and accuracy of knowledge dissemination.

Many times, due to the lack of professional knowledge in pan-scientific news events, the audience receives only cold news information, and it is difficult to construct the whole picture of this information in their minds, which is prone to information barriers in understanding. News Hyperlink, however, goes through the phenomenon and social influence on the news surface, and interprets the details of its commonsense and knowledge, which can make the audience understand the news more easily, deeply and comprehensively, and also make the dissemination of knowledge in broadcasting more close and friendly.

In addition, News Hyperlink is also more suitable for the fragmented dissemination of new media in the era of mobile internet. The columns of Hyperlink Verification and Interesting Knowledge have increased for 3 to 6 minutes each, and have been launched on the News Hyperlink album of Yunting APP.

Erect the mast of innovation

Raise the sail of fusion

Every night from 21: 00 to 22: 00.

News hyperlink

Ride the wind and waves in the ocean of knowledge with the audience

Make the news more interesting